CRM Systems- Sales & Marketing Automation
The bottom line of every business is to make profit by selling its products or services to existing customers or marketing too and converting sales to new customers. Without customers you have no business, so why is it that so many businesses fail to look after their customers, fail to track and follow through on marketing activities, keep existing customers informed and as a result loose valuable sales!
Customers are the most important factor in any size business. We spend considerable money marketing to them to generate leads. We have dedicated sales people to interact with our customers to try and convert leads into sales. Yes despite all the money we spend on marketing or sales people these systems continue to have serious gaps in which good leads are not followed up on, customers both existing and new are not looked after, up-selling doesn’t happen, repeat sales opportunities not followed up on.
There are solutions available to solve these challenges including Customer Relationship Management (CRM) software, Sales Force Automation Software and Marketing Automation software. These can be a complete integrated solution or separate software packages depending on your business requirements.
Customer Relationship Management (CRM) Software Systems
Customer Relationship Management (CRM) software systems are designed to help you manage all aspects of your current and prospective business customers. CRM software provides a single-point access to the collection, storage, access and analysis of information relating to customers. Ensuring your sales teams have access to complete, up to date customer information, enabling them to have a clearer understanding of customer needs and wants, create targeted campaign lists based on past purchases, geographical location, industry and other information. Improved customer service, and turn more sales opportunities into profitable sales.
Tightly linked to CRM systems are Sales Force Automation and Marketing Automation software which are often integrated into Customer Relationship Management ensuring tight integration and alignment of sales and marketing.
Sales Force Automation (SFA) Software
Sales force automation (SFA) capabilities allow you to manage the entire selling process including internal and mobile sales teams, including sales order entry, post-sale follow-up and support, as well as up-selling opportunities. SFA will include features such as;
- Sales pipeline and opportunity management- which enable you to view and track all sales leads
- Sales Order Management- makes it easy to turn quotes into orders, removing the need to re-enter data, minimising paperwork and possible errors
- Sales Forecasting- booked orders can be seen in forecasts providing more accurate information
- Incentive Management- track commissions automatically and accurately
Marketing Automation Software
Marketing automation software helps you be more efficient and productive by using automated systems to streamline and improve your marketing processes. Enabling you to attract and keep more customers, align your marketing and sales processes, streamline campaign planning and execution, manage marketing expenditure and improve return on marking investments, and gauge the effectiveness of your campaigns and promotions in real time. Key features include;
- Campaign Creation and Management
- Support for cross-channel communications
- Database and List Management
- Lead Tracking-Management and Lead Generation
- Reporting and Analytics
- Vendor Relationship Management
- Email Marketing System
CRM- Sales and Marketing Automation Software Providers
Our IT directory helps you find specialist CRM Software, SFA and Marketing Automation software solutions. Find your local providers CRM Solution Systems